Story available
The quality of lab-grown diamonds has reached its peak and with wholesale prices decreasing, retailers benefit from increasing profit margins. With stronger marketing efforts promoting lab-grown diamonds, jewellers are experiencing a growing consumer market interested in what seems a good deal. Yet, the natural diamond market which has built its reputation around the scarcity of the stones, questions if customers are aware of the current and future value of lab-grown diamonds.
This debate is current and important, especially as emotions are attached to these significant purchases.
For any queries, please get in touch.